Los Gatos
 
Consumer Marketing Manager

Position Summary:
The Consumer Marketing Manager has the primary responsibility to build a business to consumer marketing program including developing residential sales channels, understanding buyer types, and designing and executing both strategic and tactical means to reach the target markets.

Primary Responsibilities:
• Create residential marketing programs against budget guidelines
• Design and produce compelling mass advertising and direct mail pieces
• Define and manage Community Programs, and Non-Profit Programs
• Define, execute and measure regional and local branch office residential marketing programs
• Define promotional offers
• Purchase advertising
• Identify, prioritize and coordinate PR/Media opportunities
• Coordinate local programs with regional teams
• Conduct market research to analyze CEC data, identify target market concentrations, track competitor programs and create SWOT analysis
• Develop and manage programs including customer references, case studies and customer programs
• Create content and deliver market specific training

Preferred Qualifications:
Our ideal candidate must be comfortable working in fast changing, high-growth environment where resources are optimized around producing measurable results. He/she must have the breadth of experience and interest to work as an individual contributor as well as within a team environment and have a comfort level of working in an atmosphere where priorities are dynamic and resources may be limited. Some of the specific knowledge, skills, and abilities include:

• BA/BS (preferably in marketing or a related field)
• 5-7 years in managing business-to-consumer marketing programs
• Exceptional verbal and written messaging and communication skills.
• Demonstrated ability to craft marketing messages in support of product promotion
• Experience buying advertising
• Ability to promote a product experience
• Proven ability to assemble a plan against a budget with a go-to market strategy
• The ability to successfully influence others is a must.
• Solid organizational and time management skills
• Ability to be apolitical, and while consensus driven, is able to drive toward a conclusion that is embraced by each team in the organization.
• Proven ability to quickly and effectively change focus in a rapidly evolving environment and work well in a team environment
• Strong work ethic, high level of energy, flexible, and have a sense of humor.